KYLE GOULDEN

CREATIVE.
DIRECTOR.
CONSULTANT.
HUMAN.

Let’s develop sustainable creative solutions the problems we face and create real, and long-lasting impact in our spaces by telling the stories we need to tell with continuous development and growth. And live a little at the same time. 

THE BACKSTORY.
“One fine day when I was young,  I rushed home from school, gushing with excitement, eager to tell my parents that I had learned “Caps Lock” at school that day.  In reference to writing capitals in the English language. That one moment is the simplest way to describe life, growing up around computers and video.

Years later, after working since 16 to develop skills and the abilities, I couldn’t afford to get into places such as VEGA, AFDA, Open Window and Inscape. Even after applying for bursaries, I was told “I was not going to succeed in the field of graphic design” which had the very goals I dreamt of came shattering down faster than the shutter of the camera.

However, it became a strong motivator to continue working and creating that path for myself. The internet ( and many gigs of data later, sorry dad ) served to teach whilst I continued further. 

Less than a year from those rejections, came my first Promax Gold award in Design and Animation, a level of smugness and pride, and a belief that we are all capable of developing into people we want.

In truth, the experience was a painful but passionate one that lead to the start of this all. It made me want to create more and to do so in a kind, empathic way. “

THE MOTIVATION.
It was a story that I told for years, describing a personal passion for creativity and the digital arts, and started my career in all the fields I could lay my excited hands upon.

Photography, Commercial Retouching, Graphic/ Digital Design, Video Editing, Motion Graphics / Animation, Videography, Filmmaking, Copywriting, Content Production, Brand Storytelling, Producing, Directing, Web Design, you freakin’ name it.  It was a passion and a purpose.

That now culminates in a million ways to tell a story that needs to be told. And a passion to tell it. That is why you are here hopefully.

My focus is to create a real impact with the stories being told and to create an environment of continuous development for the people and projects involved.

With that, a passion to help people achieve their goals in an effective and enjoyable way started to grow, fusing a passion for problem solving, Human Centered Design and Life Coaching alongside my current skillset enabled me to help solve my clients inherint needs and problems in an empathic way.

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E X P E R I E N C E

HCD LEAD STRATEGIST & SENIOR CONTENT CREATOR

(SHORT TERM CONTRACT –  ACROSS 18 PROPERTIES )

JUNE 2019 - PRESENT

PRIMARY JOB ROLES

CREATIVE STRATEGIST
HUMAN CENTERED DESIGN LEAD
SENIOR MOTION GRAPHICS

PRIMARY JOB RESPONSIBILITIES
Creative Strategy
One of my primary duties was to not only optimize the creative process of Sun International’s internal creative agency : Fusion as well as facilitate and strategize around how each of Sun International’s properties market, brand and communicate with their audiences to get more revenue.

Human Centered Design Facilitation
Facilitating a Design Thinking Methodology for 20-30 member groups in Human Centered Design, a UX problem-solving methodology to optimize various creative teams within the organization.

Motion / Video Department and Process Development
Development of the Motion Graphics team within Sun International, its people as well as its process. This includes bringing motion graphic production services across all the various properties.

Content Creation
Creating content via design / animation / video editing / presentations to properties, consumers and internal stakeholders. 
 

SKILLS.
Strategy and Planning
Program Design and Development
Systems, Tools and Processes Development

Human Centered Design
Team Management
Agile
Animation / Design
Consultation

COURSES.
Mindful Talent : Life Coach and Leadership Coach
November 2019 – November 2020

TEAM FACILITATION.
Strategic Guidance across 19 Sun International Properties.
5 Account Managers
15 Senior + Junior Creatives 

CREATIVE DIRECTOR / SENIOR PRODUCT OWNER

MARCH 2017 - PRESENT

Umuzi supports talented young people to develop the skills to access high-value careers.

PRIMARY JOB ROLES

Head of Multimedia

Head :
Community & Social Media Management
Head : Wellness Development
Head:  Creates
( Creative BTL Production Services for External Clients )
Head : Experiences
Head: Creative Skills Development

Creative Director / Senior Product Owner

PRIMARY JOB RESPONSIBILITIES
Creative Direction
Brand Management and Storytelling of the Umuzi brand across various departments, managing cross-disciplined teams of creatives to deliver consistent learnings and growth.

This includes Print, Digital, BTL Activations of the Umuzi core brand as well as sub-brands.

Human Centered Design Facilitation
Facilitating a Design Thinking Methodology for 20-30 member groups in Human Centered Design, a UX problem-solving methodology. 

Creative Skills Development
Development of an online learning platform that facilitates self-learning and maximizes facilitators best usage of time and energy in high-value touch-points. 

Product Team Development
Facilitating and creating a process for Creative Departments to transition into Product Teams for better efficiency
 
Agile Methodology
Creating uniquely tailored and functional Agile Teams within various departments.

Community Management Process Development
Developing the online Social Media and Community Management Process with accurate engagement, iteration methodology along with team development.

SKILLS.
Strategy and Planning
Program Design and Development
External Relations and Partnerships
Measurement, Evaluation and Learning
Systems, Tools and Processes.

Human Centered Design
Team Management
Agile
Animation / Design
Film / Video

COURSES.
Storytelling for Change
Acumen+

Design Kit: The Course for Human-Centered Design
Acumen+

TEAM MANAGEMENT.
60+ Juniors Content Creators across 4 Product Teams
10+ Senior Staff across 3 Product Teams

FREELANCE CREATIVE DIRECTOR & VIDEO DIRECTOR

MARCH 2009 - PRESENT

I’ve worked in many creative roles within a wide variety of fields and companies, from Broadcast, Film, Corporate, Design, Branding to small-scale creative one-stop-shops.

Photography, Creative Direction and Video Production have formed the biggest part of my freelance work and have been broken down below.

PRIMARY JOB ROLES
Creative Direction
Art Direction
Video Directing
Graphic Design + Branding
Web Design
Photography + Retouching
Videography + Film + Cinematography
Animation +Basic 3D

FREELANCE CLIENTS :
VEGA
FNB
Markhams
Spar
Samsung
Pick ‘n Pay
94.7 Highveld Stereo
Caxton Publishers
Discovery Health,
Gass / Goet,
McKinsey Consultancy
Independent Institute of Education
Hills Pet Nutrition
KingdomMums
Blue Grotto Sounds
BCA
Afrika Tikkun.

PHOTO / MODEL AGENCIES :
Alushi Model Agency
BOSS Model Agency
STAR Model Agency
ICE Model Agency
PULSE Model Agency
G Talent Management
Lampost
Red Hot Ops

DESIGN / MULTIMEDIA AGENCIES
Ashy Agency ( USA )
Fullscreen Media ( USA )
Network #BBDO
BlackEnvelope Films
Monarchy
Aquavision
MW Studios
Intellilab
Birthmark
LoveDigital
Nicework
Bluehouse FX
Fathom Media

Senior Multimedia Designer

FEDGROUP

2016 - 2017

PRIMARY  JOB ROLES :
Senior Graphic Design
Print / Manufacturing
Creative Direction ( Lead a team of 5 )
Animation ( Adobe After Effects + occasional C4D )
Videography
Editing ( Adobe Premiere Pro )

SECONDARY JOB ROLES :
Motion Design ( Adobe Photoshop )
Graphic Design ( Adobe Illustrator / Adobe InDesign )
Photography and Retouching ( Adobe Lightroom )
HR

PROJECTS :
Corporate Animations
Explainer Videos
Launch Videos
Internal Explainer Videos
Event Imagery

Animator / Videographer / Editor

MARCH 2014 - AUGUST 2015

PRIMARY  JOB ROLES :
Animation ( Adobe After Effects + occasional C4D )
Videography
Editing ( Adobe Premiere Pro )

SECONDARY JOB ROLES :
Motion Design ( Adobe Photoshop )
Graphic Design ( Adobe Illustrator / Adobe InDesign )
Photography and Retouching ( Adobe Lightroom )

PROJECTS :
Corporate Animations
Explainer Videos
Launch Videos
Internal Explainer Videos
Event Imagery

CLIENTS :
Retroviral, Cerebra, The Squad, Affectv, Oreo, Nissan, Doubleshot Coffee, Mazda , CreativeMornings, BlueMoon, Standard Bank

Designer / Editor / Animator / Producer

2008 - 2012

PRIMARY JOB ROLES :
Short Form Producing and Directing
Animation ( Adobe After Effects + occasional C4D )
Motion Design ( Adobe Photoshop )
Graphic Design ( Adobe Illustrator / Adobe InDesign )
Editing ( Adobe Premiere Pro )

SECONDARY JOB ROLES:
Videography
Photography and Retouching ( Adobe Lightroom )

PROJECTS :
DSTV Channel Rebrands ( M-Net Stars, M-Net Action )
Short Form Producing ( such as Promos, Bumpers, Idents )

CLIENTS :
Primarily DSTV and M-Net

PROGRAMS

Adobe Photoshop: Expert
Adobe Illustrator: Expert
Adobe InDesign: Expert
Adobe Premiere: Expert
Adobe After Effects: Expert
Adobe Lightroom: Expert
Adobe Bridge: Expert
Adobe Audition: Expert
Cinema4D: Intermediate
Final Cut Pro: Expert

Mac & PC: Expert
MS Office Suite:
 Expert
Google Suite: Expert
WordPress: Intermediate
Coding (HTML/CSS): Basic
Social Media & Analytics: Intermediate

CREATIVE PORTFOLIO

 SHOWREEL
DESIGN & MOTION

The traditional showreel years of focusing on being a Multimedia Designer with 95% of this showreel being Designed, Animated, Filmed, and Produced in 3-day turn-around times and often as a one-man-band.

 CINEMATOGRAPHY SAMPLE
CREATIVE BLOCK YOUTUBE SERIES

A personal project exploring the nature of creative block and other creative struggles. Bridging gaps between creativity, professionality, and human-ness, the series looks to have positive conversations.

NARRATIVE STORYTELLING
UMUZI IMPACT STORY : VERONA

Briefed to tell the story of Umuzi’s Impact, the project was tackled in the eyes of the real impact they created in their community. Verona Banda, an Umuzi Design Alumni talks about the impact Umuzi had whilst relating how the creative struggle and that of a runner are not as distant as it may seem.

CONTENT CREATION
THIS IS SOUTH AFRICA

This is South Africa dives into issues South Africans face with a parody of This Is America by Childish Gambino. Throughout the video, issues such as; femicide, taxi violence, soccer violence, fees must fall and the tragic marikana massacre, Listeria, and political voting make brief appearances.

Shot and created by an incredibly junior team in the process of learning Multimedia Content Production,

AWARD WINNING SHORT FILM
THE CATALYST

Concrete is a metaphor for the rigidity and narrowness of extremist ideology in the award winning art-shortfilm The Catalyst. The film asks the important question: “How much more human suffering are we willing to endure in the name of pride before we find the catalyst for change?”

For more information, click here. 

Brand Imagery 191

AWARDS + FEATURES

SHORT FILM AWARDS


2016
“The Catalyst: Short Film”
PPC Imaginarium – Film Category Winner

LOCAL PROMAX / BDA AWARDS


Skills: Direction, Concept, Graphic Design, Motion Graphics, Editing and Film, and Photography

2014 – Channel Brand of the Year – C&I – GOLD
2014 – Best On-Air Branding Design – C&I Rebrand _ GOLD
2014 – Best On-Air Branding Design – C&I – Ident Cult – SILVER

2011 – “M-Net Cares – Drive to Literacy” Promax | BDA Gold Muse in Most Outstanding Design In Promotion
2011 – “M-Net Action Thriller Horror Fest ” Promax | BDA Gold Muse in Screen Africa Best Movie Promo
2011 – “M-Net Cares – Drive to Literacy” Promax | BDA Silver Isis in Best Public Service Announcement
2011 – “M-Net Action Social Media Campaign” Promax | BDA Silver Isis in Best Integrated Social Media Campaign

2010 – Promax | BDA Silver Muse in Best Sponsored Spot M-Net Action Swatch Villains Promo

2009 – Promax | BDA Silver Muse in Best Sponsored Spot M-Net Action Godfather Game Promo

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PERSONAL ACHIEVEMENTS

WORKSHOPS + CLASSES  HOSTED


2017 -2019.
Human Centered Design Fundamentals
Creative Literacy Training
Creative Process Development
Rapid Prototyping
Art Of The Presentation
Human-Centered Mentality
Umuzi 

2016.
“The Catalyst” Creative Process
Greenside Design Center

2015.
Creating Interactive Objects From Images
Photo & Film Expo

Video for the Photographer – 8 Week Short Course
Vega School

2014.
“Greenscreen Fundamentals
CameraStuff Stage, Photo & Film Expo

YOUR CAMERA, OUR LIGHTS –  Photography Lighting Modifier Basics
CameraStuff Stage, Photo and Film Expo

TTL vs. Manual Flash Dual Workshop
CameraStuff

2012
“How to Brief a Multimedia Team Properly ”
Intellilab

PUBLISHED CLIENT WORK IN MAGAZINE / PUBLICATIONS / COVERS


Cosmopolitan Magazine

Destiny Magazine

Dossier Magazine

HEAT Magazine

Men’s Health Magazine

One.Small.Seed Magazine

Pix Photographic Magazine

Sandton Magazine

EXHIBITIONS


The Catalyst 

  • Youngbloods
  • UJ Art Gallery
  • Turbine Art Fair

TV / RADIO INTERVIEWS


SAFM

INTERVIEWS / FFEATURES


Pix Magazine

BizCommunity

ScreenAfrica

Design Indaba

PPC Imaginarium

Lazy Gamer

Orms

Camera Stuff

Between 10 & 5

NAG

Critical Hit

House & Lesiure

Garden & Home

BASA

VISI

Business Live

 

CONTACT

WEBSITE : kylegoulden.com
PHONE :
+2776 77 66 55 7
LOCATION : Randburg, Johannesburg.

Happy to work remotely or on location.
Willing to relocate : Always. 

E X P E R I E N C E